Quality Or Quantity?

2. Why are your clothing so expensive?

We do not do mass production. Our goods are specially designed and handmade by Aunty Alice. Each pieces are lovingly matched and conceived with her two little hands to preserve it uniqueness & quality.

At Alice.K, we offer good quality products with a sensible price tag. Good quality means that the item will last and give good service and the sensible price tag reflects the quality.

The use of poor quality materials means that the end product will also be of poor quality, which means that it will wear out quickly and probably won’t survive the washing cycle well (shrinking, changing shape or fading). Also, finishing is poor - seams come undone, buttons fall off etc.

Our message is, rather than buy three cheap tops for the price of one because when they are worn out it won’t hurt our pockets to just throw them away, why not buy one which will last and give good service? Surely that’s good value.

We try to keep prices affordable as much as possible while being able to maintain all our costs.